This year like the past 5 years I have had the opportunity to rebrand the Buffalo Sabres with a new marketing campaign. This year especially being a strange year. The campaign had to convey life, energy and the return to royal. The season look before was heavily branded on the aspect that the return to royal was going to be the biggest thing to Sabres fans since… well… you know. This campaign is on-going and the only aspects that are included on my website are already released pieces. Stay tuned to Buffalo Sabres for more good stuff!